Luxe Prima
Event Series 2026
Where Luxury Meets Culture
Producing high-end luxury events by using creative transformation fuelled by ideas that are born from a powerful sense of purpose and executed in a massively disruptive way. Luxe Prima events fuse people and communities together in a foundation consisting of arts, fashion, culture, and cutting-edge trend-setting experiences.
Day Swim and Night Swim Parties
Luxe Prima's Day Swim and Night Swim is more than a poolside event; it is a proven hospitality concept backed by our team of experienced industry leaders from Las Vegas and Miami, with successful partnerships including Encore Beach Club, Miami Hard Rock, and XS Las Vegas.
Featuring live DJs, red carpet model photoshoots, interactive art, and immersive visual production, the event transforms the venue into a highly shareable destination that attracts trendsetters, tastemakers, and visitors seeking premium experiences.
The Velvet Frequency
Smooth, seductive, and music-driven.
This is not a one-night party, it is a curated, recurring DJ-led event series designed to establish the event as a cultural music destination.
Beyond A Curated House Music Series
The series spotlights:
Recognized house music DJs
Emerging Southern California and Miami-based talent
Guest DJs from key nightlife markets
Live performers and immersive visuals
Branded sponsor integrations
We focus on quality over randomness — positioning Velvet Frequency as a tastemaker rather than just another party space!
Microdose and Mingle
Microdose and Mingle is an elevated, wellness-focused social experience produced by the popular and emerging SoCal brand SŌKO. This forward-thinking event is designed to attract a sophisticated, trend-conscious crowd seeking connection, lifestyle, and curated entertainment.
Experience & Entertainment
Guests enjoy live DJs. interactive brand activations, immersive experiences, and opportunities to engage with wellness and lifestyle vendors, creating a dynamic, shareable, and buzzworthy environment.
The SŌKO Cannabis Ball
An Elite Red Carpet Experience Where Cannabis Meets Luxury
The SŌKO Cannabis Ball is a premier, invitation-worthy event that brings together high-profile leaders in cannabis, fashion, art, and wellness for a night of elevated indulgence and immersive experiences.
What Makes It Special
Black-Tie Meets Cannabis Culture - Guests arrive in tuxedos and gowns—breaking stereotypes and redefining the image of cannabis.
Hemp Couture Runway Shows - Featuring innovative designers pushing sustainable fashion forward.
Cannabis-Infused Culinary & Craft Cocktails - Elevated dining experiences curated by top chefs and mixologists.
Red Carpet + Media Moments - Professional photo ops, celebrity appearances, and brand exposure.
Live DJs, Performers & Art Installations - A full sensory experience blending music, fire performers, and visionary art.
Luxury Networking Environment - Attracting investors, brands, creatives, and tastemakers from around the world.
The Vibe
Think: Met Gala × Art Basel × Cannabis Culture
This is where:
Cannabis becomes classy, aspirational, and mainstream
Brands connect with affluent, trendsetting audiences
Experiences feel exclusive, immersive, and unforgettable
Eye Candy Fashion Show Series
Why Luxe Prima Fashion Shows Stand Out
Luxe Prima creates more than fashion shows—we produce immersive experiences that blend high fashion, live entertainment, and electrifying energy. Every detail, from model casting to music and production, is carefully curated to deliver a visually stunning and unforgettable atmosphere.
Proven Experience at World-Class Venues
Luxe Prima’s fashion shows have been produced at some of the most prestigious venues in the country, including NOBU Miami Beach, XS Las Vegas, and The Hard Rock San Diego. These world-renowned destinations are known for their high standards, elite clientele, and luxury environments—making them the perfect stage for elevated fashion experiences.
Producing successful shows in venues of this caliber demonstrates our ability to meet—and exceed—the expectations of top-tier audiences and partners. It requires precision, professionalism, and a deep understanding of both luxury hospitality and large-scale event production.
Why This Matters
Our experience in these high-end venues ensures that every Luxe Prima show delivers a seamless, premium experience. From production quality to guest experience, we know how to operate at the highest level—giving attendees and partners confidence that they are part of something truly exceptional.
With a strong reputation in the luxury event scene, we connect top designers, talent, and trendsetters to create shows that elevate brands and captivate audiences. Our productions are designed not just to showcase fashion, but to create moments that people remember—and talk about.
Why Attend?
Because it’s not just an event—it’s an experience. Expect beautiful visuals, high energy, and an exclusive vibe that brings together fashion, nightlife, and culture in one unforgettable night.
Step into the world of Luxe Prima and experience fashion at the highest level.
Ageless After Dark
Step into the future of beauty, wellness, and human performance.
Ageless After Dark is a next-generation luxury experience where cutting-edge anti-aging meets the energy of an elite nightlife atmosphere. Designed for those who prioritize longevity, aesthetics, and peak performance, this immersive event blends biohacking, beauty, and elevated social connection into one unforgettable night.
Guests are invited to explore a curated environment of interactive wellness activations—from advanced skin analysis and aesthetic consultations to recovery technologies, breathwork, and mind-optimization experiences. Sip on functional elixirs, discover the latest innovations in longevity, and connect with top experts, brands, and like-minded individuals shaping the future of health and vitality.
As the night unfolds, the energy transforms. Ambient sounds evolve into deep, hypnotic house music, while immersive lighting, live performers, and high-fashion wellness aesthetics create a seductive, high-vibrational atmosphere.
For those seeking a more exclusive experience, VIP access unlocks premium treatments, private consultations, and luxury gifting.
This is not a seminar.
This is not a typical wellness event.
Ageless After Dark is where optimization becomes a lifestyle—and longevity becomes a luxury.
META Advertising Service
Designed to maximize visibility, drive attendance, and elevate your event’s overall success. Our team leverages advanced targeting strategies across Facebook and Instagram to reach highly qualified audiences based on demographics, interests, behaviors, and real-time engagement patterns and geo-targeting.
We handle every aspect of the campaign—from creative direction and ad design to copywriting, audience segmentation, A/B testing, and performance optimization—ensuring your message not only looks premium but converts.
By combining visually compelling content with data-backed strategy, we consistently generate strong click-through rates, high engagement, and measurable ticket sales or RSVPs. Our campaigns are continuously monitored and refined to scale what works, reduce wasted spend, and maximize ROI.
The result is a steady flow of high-intent guests discovering your event, engaging with your brand, and ultimately showing up at your venue—creating the energy, exclusivity, and packed atmosphere that defines a successful Luxe Prima experience.
Marketing That Builds Momentum
Marketing That Builds Momentum
At Luxe Prima, marketing is the foundation of our event series. We combine creative storytelling, advanced technology, and strategic partnerships to consistently drive attendance, engagement, and long-term brand value.
Influencers, Models & Social Reach
Our curated network of models and influencers organically amplifies each event to highly engaged audiences, driving stronger turnout and social engagement than traditional paid ads.
Live Stream & Digital Content
Key moments are captured and live-streamed in high definition, creating powerful FOMO and extending the venue's reach far beyond the event itself.
Interactive Art & Shareable Moments
Rotating installations by local artists create branded, interactive photo moments that encourage guests to share instantly, turning every attendee into a promoter.
Partnerships & Public Relations Impact
Collaborations with local brands, designers, and wellness companies expand promotional reach, elevate the guest experience, and position venues as supporters of local culture.
Get In Touch
Ready to experience the future of luxury events? Contact us or get your tickets now.
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